Today, the B2B buyer is firmly in the driving seat. According to Forrester, the number of buying interactions – information-gathering on offerings or vendors – has leaped from 17 in 2019 to 27 last year.
Demand marketers must adapt to meet buyers where they are with the right content, outreach, and follow-up. But many organizations are struggling with outdated approaches to finding and converting leads.
In this 25-minute webinar, James Gill, Business Director, and Brian Caulfield, SVP of Demand Generation, will provide some actionable guidance to help you optimize your demand gen campaigns and maximize the value of your content and leads:
✔️ Learn how to maximize your content with syndication aligned to your audience and objectives.
✔️ Find out why not all MQLs are created equal and how to choose the right syndication partner.
✔️ Discover how to breathe new life into existing MQLs to boost your short-term opportunity pipeline.