We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
Media
Working as a media guru, I know that proving the value of paid media investment can sometimes be an uphill battle. As marketers, we understand that investment in paid media...
Channel
Media
Media