At this year’s B2B Ignite conference, ServiceNow’s Elise Miller and TMP’s Jenny Leighton defied the Magic Circle to reveal what goes on behind the account based marketing curtain between account selection and campaigning.
Watch the 30 minute recording for valuable ABM takeaways on pre-workshop prep, secrets of the onboarding workshop, and how to balance long and short term goals in the go-to-market strategy.
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
Growth Marketing
Media
Brand