The story so far.
It was exciting at first, when everything went digital. All the new channels. Campaigns became more targeted. Results became easier to measure. The possibilities felt endless.
To cope with all these new channels, we marketers did what seemed like the sensible thing to do. We created teams for each discipline. Each team happily grinds away at their set discipline, delivering more leads or blogs or whatever it is they’re focused on.
But there’s a snag. More of everything makes us less effective overall. Teams talk past each other. Audience insight doesn’t filter through the business. Complexity grows.
Pulling everything back together.
As marketers, we’re judged, in the end, on whether we create sustainable growth for our clients. This is what matters. And our best chance to create this growth is to break down the silos. To get all the skills working towards a shared goal. To deliver genuinely integrated marketing.
That’s why we’ve built a way of working that combines long-term strategic thinking with agile teams.
We call it the long and the quick.
This combination of long-term partnerships and agile working means we can deliver great results, year in, year out. More pipeline and revenue, yes. But also improving things like consideration, preference and win-rate, which show the power of a long-term approach.SEE OUR WORK
Meet the board
I’ve been at TMP since 2012, most recently as Managing Director of our US operation prior to becoming group CEO. My goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps our clients grow customers, pipeline and partner channels.
Managing Director, US
I lead The Marketing Practice in the US, based primarily in Seattle. I am proud of and inspired by our commitment to our clients and our thoughtful growth. My experience leading data-driven operations along with a passion for team building will be foundational as we continue to expand our operations.
Global Operations Director
My role is to ensure that we have the right technology and processes to continue growing and supporting our clients globally. Over my 15 years with TMP, most recently as Director, Data & Analytics, I’ve learnt what it takes to balance a strong team culture with the setup needed to support global growth.
David Van Schaick
Chief Marketing Officer & Chief Digital Officer
I’m a B2B marketing strategist with a focus on innovation and using digital to improve marketing outcomes. I relish the challenge of designing, transforming, and refining go-to-market programmes for technology and professional services brands. I also have a place on the exec council of the Business Marketing Club (BMC).
Director of Client Strategy and Delivery
My job is to find those golden nuggets of insight that are at the heart of every brilliant marketing campaign, and then help our clients turns those insights into action. With experience in both the client and agency sides, I oversee a team dedicated to building strategies that generate results for our clients.
Chief People Officer
I’ve created a people strategy for TMP that puts talent development and retention at its core. Before joining TMP, I was Head of People at a channel marketing agency, bChannels, for 8 years. I now use my experience of managing international people growth in complex B2B marketing environments to run TMP’s HR team.