Targeting success: A deep dive into ABM account selection

Optimize Your ABM Strategy with Our Account Selection Framework

Account selection is the most critical step in Account-Based Marketing (ABM). Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. 

This tool helps you capture what good looks like when it comes to the best targets for ABM and balance. ​

It allows you to compare data points such as: priority account nominations from Sales; what the data tells you (revenue, CLV, high engagement score); and some of the “softer” but crucially important (and often forgotten) indicators of a good fit account.​