Marketing budgets are under more scrutiny due to changes in the economic outlook. So, your annual plan is the most important thing you'll do over the next few weeks.
That's why we've put together the annual planning template for B2B marketers—designed to help you define your 2025 targets and gain the resources you need to achieve them.
From more marketing activity to more meaningful results.
For Effectiveness Week 2024, we brought together marketing leaders from across EMEA, North America and APAC to explore how we can meet the demands of modern marketing.
Register to watch all sessions on demand now.
Hear from 30+ global B2B marketing leaders, as they uncover their own personal growth journeys. Our podcast is packed with insights on how they are making marketing mean more for some of the world's most exciting B2B brands.
Combining the best B2B specialists in integrated teams to power growth right through the funnel.
Understand your performance and improve effectiveness through Argus - our account-based insights platform, to unlock the insight that drives B2B growth.